Part 2: The 3 Everyday Tells + Your Breakthrough Field Notebook
Whenever our desk investigates a new breakthrough story, we ask three plain-English questions before we ever look at a balance sheet:
- The 'Waitlist' Test: Are real customers waiting months just to get delivery? (When contractors or hospitals have to put their name on a six-month waitlist, pricing power is real.)
- The 'Habit' Test: Once a customer installs it, is it too painful to rip out?
- The 'Too Small for Giants' Test: Is the company still small enough that the mega-funds on Wall Street haven't crowded into it yet?
Your Private Bonus: Use the box above to enter your mobile number and unlock our Breakthrough Field Notebook—where we keep our favorite small-cap field notes reserved strictly for our SMS readers.