Breakthrough Investor

Welcome series · Story 4 of 4 · Part 2

The 15-Minute Rule: How Regular Folks Beat Wall Street to What's Next

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Part 2: The 3 Everyday Tells + Your Breakthrough Field Notebook

Whenever our desk investigates a new breakthrough story, we ask three plain-English questions before we ever look at a balance sheet:

  1. The 'Waitlist' Test: Are real customers waiting months just to get delivery? (When contractors or hospitals have to put their name on a six-month waitlist, pricing power is real.)
  2. The 'Habit' Test: Once a customer installs it, is it too painful to rip out?
  3. The 'Too Small for Giants' Test: Is the company still small enough that the mega-funds on Wall Street haven't crowded into it yet?

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