Part 2: The Power of 'Pennies on the Dollar, Billions of Times'
Think about why a food or beverage giant never switches the supplier who makes the lining inside its cans or the flavor packet in its soup:
That tiny part costs three cents—less than a fraction of the total price on the shelf—yet if it fails, the whole recall costs hundreds of millions of dollars. So when that quiet supplier raises its price from three cents to four cents to keep up with inflation, nobody complains. They just pay it.
- No Front-Page Drama: Politicians don't hold hearings about cardboard carton makers or water-treatment valve companies.
- Repeat Customers Every Morning: Whether the economy is booming or slowing down, two hundred million households still brush their teeth, pour coffee, and heat their homes at 7:00 AM.
Tomorrow in Story #3, I'll share the $90,000 dinner-table lesson from a veteran Palm Beach estate attorney who spent 30 years reading the wills of America's quietest millionaires.